Brands in Consumer Sector
WHAT ARE THE TYPICAL ROLES IN CONSUMER SECTOR
Customer & Shopper Marketing Specialist
Makes sure our products get sufficient attention, manages marketing activities so that products are easily identified by customers and their quality is well known on the market. As part of this, oversees the development, implementation & subsequent analysis of promotional programs.
Key Account Management
Takes care of our key clients, makes sure they are satisfied and their customers get the products they want when they want them and for a good price. The most important customers for us are pharmacies, drugstores and small or bigger super & hyper market chains.
Makes sure we know what is happening with our products on the market. Where we are stronger and what region or product needs more attention. Works with numbers, graphs and spread sheets, explaining, guiding, modelling & discussing outcomes.
Junior Category Manager
Education, visibility and brand awareness is the key. This role is about working with J&J’s strong and quality brands as much as working with sales and marketing team.